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My Viva Tour Booking & CRM (internal tool)

This page describes the internal software application that My Viva Tour builds and operates for
its own staff
. It is published here so that anyone — including Google, whose APIs the application
connects to — can see plainly what the application is for and who uses it.

What the application is

My Viva Tour Booking & CRM (internal name mvt-saas) is the operations system our travel
consultants use every day. It runs at operator.myvivatour.com and is reachable only by
signing in with a My Viva Tour staff account.

Inside it, our consultants:

  • receive and answer enquiries sent through the forms on myvivatour.com;
  • build the itinerary and quote for each traveller;
  • track the booking through to departure, and record what the trip was worth;
  • read reports on which marketing actually brings travellers to us.

Who can use it

Employees of MYVIVATOUR CO., LTD only. There is no public sign-up, no customer-facing
view, and no version sold, licensed or white-labelled to anyone else. We are a tour operator advertising
our own tours; we do not manage advertising or bookings on behalf of other companies.

How it connects to Google Ads

A tour is rarely booked in one click. Someone finds us through a search advertisement, sends an enquiry,
then exchanges emails with a consultant for days or weeks before the trip is confirmed. Google Ads
therefore sees almost none of the results it produces.

The application closes that gap in two ways, both through the Google Ads API, and both against
our own advertising account only:

  • Reporting (read-only). It reads campaign, ad group and keyword performance so our
    management can see cost and results in one place.
  • Offline conversion import. When an enquiry that came from an advertisement is
    qualified by a consultant, the application reports that back to Google Ads against the click identifier
    (gclid) recorded at the time of the visit, using the original enquiry timestamp. Conversions
    that later turn out to be spam, duplicates or cancelled bookings are retracted the same way.

The application does not create, edit, pause or delete campaigns, budgets, keywords or
advertisements through the API. All campaign management is done by a person in the Google Ads interface.

What we send, and what we do not

Only the click identifier, the timestamp, the conversion action and — where a booking exists — the
booking value are sent to Google. Traveller names, email addresses and phone numbers are never sent
to the Google Ads API.
How we handle personal information generally is set out in our
Privacy Policy.

Who operates it

MYVIVATOUR CO., LTD, a licensed inbound tour operator in Hanoi, Vietnam (business registration
0110891380; international tour operator licence 01-272/2024/CDLQGVN-GP LHQT). The application is built and
run by us, not by a third-party vendor, and the credentials it uses are held by the company director.

Questions about this application: [email protected].

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